The market for luxury is boundless and the latest example comes from an article I read on CNN. Published on the 19th of this month, “Sommelier turns water into cash” is an article about the Ray’s and Stark Bar inside the Los Angeles Museum of Art. The bar released a 43-page water tasting menu with prices ranging from $8 – $20 per bottle with an in-house sommelier to help with the process. Martin Riese, the restaurants GM and sommelier, compares the different tasting elements among waters to those found across wines and I’d argue that it only makes sense that a water bar would pop up in LA. A simple Fiji water runs $10 but, interestingly, Voss is also priced $10. Evian is $8 (cheaper than Fiji?) while Berg, featured below, is $20. Each water is rated on a sweet-to-salty and smooth-to-complex scale. Check out the CNN article, Ray’s and Stark Bar website, and 43-page water tasting menu through the provided links. Not available at the bar is the previously featured $50/bottle of Iluliaq water found here.
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Tags: berg, berg water, luxury water, premium water, ray's and stark, ray's and stark bar, water sommelier